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The Essential Social Media Guide for Nonprofits 2024

Samriddhi Simlai

July 2024

Social media is a powerful tool for nonprofits to engage with their audience, raise awareness, and drive action. However, creating effective social media content requires strategy and understanding of best practices. This article explores the best social media/content practices for nonprofits, addressing key SEO questions like what nonprofits should post on Facebook, the best social media platforms for nonprofits, optimal posting frequency, and examples of successful NGOs on social media.

Tips for Creating Engaging Social Media Content for Nonprofits

 1. Craft Compelling Headlines

Your headlines should promise a specific benefit, use numbers, ask questions, or create urgency to grab attention. For example, check out this informative, thought-provoking intro by UNICEF.

 2. Use Visuals Effectively

Images and videos significantly increase engagement. Ensure your visuals are high-quality and relevant to your message. Incorporate infographics, photos of beneficiaries, and behind-the-scenes footage. For example, the UV Radiation awareness campaign by WHO.

 3. Leverage Hashtags

Use relevant hashtags to increase the visibility of your posts. However, avoid overusing them and ensure they add value to your content. For example, the #VaccinesWork campaign by PATH and the #LeaveNoOneBehind campaign by The Global Fund.

 4. Include Calls to Action

Every post should have a clear call to action, whether it's to donate, volunteer, share, or learn more. Make it easy for your audience to take the desired action. For example, the Blackbaud Giving Fund not only shares valuable content on its social media channels but provides opportunities for more engagement by adding CTAs that lead to important website conversions.

 5. Engage with Your Audience

This one is under-rated. Do respond to comments, messages, and mentions. Engaging with your audience builds a community around your cause and fosters loyalty and support. 

 6. Post Consistently

Maintain a consistent posting schedule to keep your audience engaged and informed. Use social media management tools to plan and schedule your posts.

 7. Collaborate with Influencers

Partner with influencers who align with your mission to reach a broader audience. Their endorsement can lend credibility and attract new supporters. 

 8. Analyze and Adapt

Regularly review your social media metrics to understand what works and what doesn’t. Use these insights to refine your strategy and improve your content.

What Should Nonprofits Post on Social Media?

Social Media is a crucial platform for nonprofits due to its vast user base and versatile content options. Here are some content types that can improve engagement and support your mission better: 

 1. Success Stories

Sharing stories of individuals or communities positively impacted by your nonprofit's work can inspire and motivate your audience. Include compelling images or videos to make these stories more relatable and impactful. For example, UNICEF does a great job in the post below, showcasing their impact through real-world consequences.